BEERG: Are Facebook Groups the New Unions?

December 15, 2017

As communications technology improves and becomes more accessible, workers are turning to social media sites to organize with or without the aid of unions, raising the question: how do you negotiate via Facebook?  The success of movements and campaigns such as #FightforFifteen and #MeToo and incidents such as the first round defeat of the UAW/Chrysler deal—where individual workers organized via Facebook against their union as much as against their employer—underscore the trend.  Derek Mooney writes in the most recent BEERG Global Labor Newsletter, "there is still no answer to the question to how do you negotiate via Facebook, or any of the other social media or social messaging platforms such as Twitter, Snapchat, WhatsApp Messenger, Google +, etc.  While the initial social media campaign can narrate your crisis, it cannot negotiate its settlement.  That said, an inept response that fails to grasp what is and is not a crisis can easily exacerbate a situation."  Read the full BEERG Newsletter.