GDPR: Hallucinating AI tools in the eye of a storm?

Privacy rights group files a complaint about the accuracy of AI tools and the right to rectify inaccurate personal data. The complaint involves an unnamed 'public figure' who had their birth date misrepresented.

Why it matters: The complaint brings attention to the wider context of AI tools producing false answers and the need for factual accuracy. It highlights the ongoing research required to improve AI models and data processing transparency.

What's next: EU data regulators may demand changes to data processing, which could impact the operation of generative AI tools across the EU. It remains to be seen how this case will shape the future of AI-driven technologies and privacy regulations.

The bottom line: AI chatbots' inability to correct misinformation raises concerns about the accuracy and rectification of personal data. The potential consequences for AI tool developers and the wider impact on generative AI technologies are significant.

ADDITIONAL INFORMATION:

NOYB’s complaint explainer 

This is an issue we will be considering at the session on AI in the Workplace on Thursday morning at our upcoming June HRPG Europe Summit